ACCI
Making Aussie businesses heard
Australia
Revitalising Australia's Backbone.
Leading into the latest federal election small- and medium-sized Australian businesses were facing nearly unprecedented labour and materials shortages.
The Australian Chamber of Commerce and Industry came to us to ensure their policies to address these issues were clear, noticeable and accessible.
Crafting a Vibrant Voice for Australian Business.
TG developed the 'Back Australian Business' campaign to encapsulate ACCI's 27 policies advocating for Australian businesses.
We created a hero video, flyer and social assets to grab people's attention, and a 28 page brochure and interactive microsite to do the heavy lifting. This activity was paired with a downloadable kit which enabled members to incorporate the campaign into their own comms.
Driving Real Policy Changes for Australian Business.
The Back Australian Business campaign was seen by millions of Australians in the short time it was running.Using our platforms business owners reached out to their local candidates, and since coming into power the new Labor government has instituted multiple policies in line with ACCI's.
"TG were instrumental in ensuring our policies were known by the public and politicians alike. They made complex issues easy to understand and communicated effectively." - Ashley Gardiner, Director of Media & Communications
Multiple policies
in line with ACCI’s proposals have been introduced by the new Labor government
Over 6 million
impressions across digital channels
Over 19,800
sessions on the microsite
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